Auction

What's in it for you? Auction is one of the oldest methods of marketing, dating back to Roman times, and is a very important method of sale. A well-run auction programme may take more time and effort for your consultant but will ensure that the property gets the maximum exposure. Auction is a method of sale where there is a real opportunity for you to get more for your home than you expect.

You set a deadline for the sale of your home. This creates a sense of urgency among buyers and sales consultants alike. It also allows you to plan ahead in the knowledge that a definite date has been set for the sale of your home.

A three-stage selling process: Auction is one of the few methods of sale where you get, not one, but three opportunities to sell your property.

Stage One In the lead-up period high profile Auction marketing will highlight your property, producing the greatest exposure when enquiries are likely to be at the highest level.

Stage Two The Auction is the shortest part of the process but it is the best opportunity to stimulate competition. Because most people think in a range of values, rather than a specific figure, this is the time when a potential purchaser is most likely to stretch to the upper range of values to secure your property and, thereby produce the highest possible selling price for you.

Stage Three Some people believe that if your property has not sold by this stage of the Auction process then the system has failed. Not so. Stage three can produce a whole new range of buyers, those who may need to sell another property or arrange finance before they can commit themselves unconditionally.

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What's in it for you? Tender is another opportunity for you to create a competitive situation without stating a listed price. You set the terms, conditions and the deadline and prospective buyers have only one opportunity to put forward their most competitive bid.

Because tender is another method of marketing without a price it increases the number of enquiries, inspections and opportunities to obtain the very best price for your property.

When you offer your property for sale by Tender everyone with an interest to purchase must seal their offer (tender) in an envelope and deposit it with us by a predetermined date and time. All tenders are then opened together allowing you to choose the one most favourable to you.

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Exclusive

What's in it for you? When you list exclusively, you put your trust in one organisation and that agency takes on sole responsibility for the sale of your home. At Harcourts, we make sure we earn your trust before we ask you to list exclusively with us. And, we make sure that we fulfil our responsibilities. It's a promise Harcourts are proud to deliver. When you entrust Harcourts with the sale of your home you get a personal marketing plan which will provide promotional services designed to make sure your property gets noticed by the right people.

Extensive and on-going research ensures that the best marketing options for your home are selected. Whether it's which days to place your advertising, or how best to present your home for viewing, your sales consultant has the right answers.

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What's in it for you? A whole crowd of sales consultants from different companies all trying to sell your home might sound great, but the reality is, however, that your property becomes everyone's listing but no-one's responsibility. Because there is no-one in charge, nothing tends to get done.

Most real estate agencies will devote a great amount of time, effort and resources to the property owners that have exclusively entrusted them with the sale of their home. Then they know they will be rewarded when the property sells.

General listing can work - sometimes. In the meantime, many people who adopt this method experience a lot of frustration and disappointment and that is something Harcourts wants to help you avoid.

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